YouTuber's revenue bubble is being lifted.
Even YouTubers with hundreds of thousands of subscribers
are calling for the shutdown of their channels.
Recently, as revenue as a YouTuber has been cut in half or more,
they are finding a way out in the high-priced market, such as one-on-one PT and one-on-one consulting.
How many real YouTubers do you have around you?
Babe actually met and interviewed
tens of thousands of YouTubers, from tens of thousands to hundreds of thousands, and organized their words.
I'm going to share with you the facts that have been fact-checked.
1. Three revenue models for YouTubers
The three biggest revenue streams from running a YouTube channel
There are three main ways YouTubers can make money, including advertising revenue. Advertising revenue, sponsorship revenue (PPL), and real-time broadcast donation revenue (super chat) are among them.
① Advertising revenue
This is a common thing for YouTubers who can generate revenue. Google (YouTube) brings in advertisements and places them on YouTubers' videos. Of the advertising revenue secured, Google takes 45% and YouTubers take 55%.
The amount of advertising depends on the channel's viewers, the number of videos, the length of the videos, and the number of 'likes'. Therefore, it is very difficult to predict and conclude 'how much revenue is generated per view'.
The price also varies depending on the type of advertisement. For example, 'in-stream ads,' which are ads that can be skipped after 5 seconds, are set at around 30 won per video playback. However, advertising fees are only paid if viewers watch for at least a few seconds after 5 seconds, even if they skip the ads.
No revenue is generated if you skip it.
The price of 'bumper ads', which are ads that cannot be skipped, is around 3,500 won per 1,000 impressions. The more viewing time and views, the higher the advertising revenue.
However, this advertising price is a story of the heyday of the corona pandemic, and during a recession, advertising prices are also reduced.
Google allocates advertising based on the viewer base for each content, and generally, advertising for children's content is lower priced, and advertising for movie, book, and IT device review content is higher priced. Channels that cover political content may earn more than other content even if their subscriber base is small. This is because the main viewers are 40-50 year olds who have purchasing power and the advertising price is set high.
Contrary to what is known, advertising revenue is not always high just because there are many subscribers and views. If you don't watch frequently after subscribing, or if the percentage of people who watch the video to the end is low, you will receive a low score in Google's evaluation.
The inflated advertising prices of the past... It's a lot different now.
② Sponsorship revenue (PPL)
This is a method in which a specific brand and YouTuber directly contract with each other. There are various marketing contracts, such as providing the YouTuber with their own products and exposing them in videos (PPL), launching collaborative products, and advertising and photo shoots.
Sponsorship revenue generated in this way is 100% for YouTubers. It is known that famous YouTubers who earn hundreds of millions of won a year actually earn much more from sponsorship revenue than Google's advertising revenue. Sponsorship fees for fairly well-known YouTube channels are known to reach tens of millions of won per case.
This is actually the biggest part of the revenue.
The area where advertising rates are high is franchise businesses for restaurants.
Based on ㅎㅁㅅㅌㄹ, they are reportedly receiving 30 to 50 million won in filming costs.
Their videos are always the same.
Start filming from the moment you wake up in the morning.
Capture scenes full of humanity.
But subtly show off good houses, good cars, and luxury items,
suggesting that this person has made it big.
Go around the store and show off how the current sales are booming.
However, on the day of filming, they gather customers beforehand.
Treat celebrities for free and include them in the video a little bit.
Then
Recite the epic story of the rags-to-riches story and squeeze out some juice while touching the emotions.
Touch the emotions.
End the video with a franchise recruitment advertisement.
Even if you pay 50 million won,
If you get 10 franchise teams, it's a more profitable business,
so franchise businesses use it as a promotional platform.
③ Real-time broadcast donation revenue (super chat)
Donations from viewers to YouTubers in real time during YouTube live broadcasts, from a minimum of 1,000 won to a maximum of 500,000 won. Google takes 30% of the donation revenue and YouTubers take 70%.
2. The true face of YouTubers revealed
However, according to the article published today,
[Herald Economy = Young-hoon Park] “It's strange that people believe in YouTuber revenue. It's not as easy as it seems to make money as a YouTuber." (YouTuber K)
According to data submitted by the National Tax Service to Lee Soo-jin's Democratic Party of Korea, the average business income per capita of the top 1% of YouTubers, 342 people, was 366 million won, while the average business income of the remaining 33,877 (99%) was only 6 million won. The proportion of income for the top 1% is increasing, reaching 28.8% in 2019, 36.4% in 2020, and 37.6% in 2021.
The average annual business income of 33,877 (99%) was only 6 million won.
Excluding celebrities and corporate channels, the business income of general YouTube channels is about 6 million won a year, which is about 500,000 won a month.
I met a YouTuber from a certain investment company a while ago.
It was a YouTuber with video views ranging from 50,000 to 200,000 views, and
he said his total video revenue for 2023 was 17 million won.
However,
excluding the labor costs involved in actual filming, and
the cost of editing after filming,
it was in the red.
The cost of editing a 10-minute video is around 300,000 won per video, but
the important thing is that these days, video channel advertising rates are
between 1 and 3 won per view, so
a video with 100,000 views is a loss,
a video with 300,000 views is the minimum revenue that
can be generated.
YouTubers' biggest source of income is
definitely advertising PPL, but
this market also has a lot of bubbles because the revenue is low compared to advertising rates.
So how do they make a living?
It's personal high-priced consulting.
Whether it's English, YouTube lectures, or blog lectures,
the high-priced tutoring market is the most profitable.
(ㄹㅇㄴ's blog lecture fee of 15 million won is the most shocking)
To give you an example of a YouTuber with 500,000 subscribers,
in the case of YouTuber ㄹㅅㅌㅂ,
he intentionally goes around a lot of lecture halls (paid or free).
After showing inflated revenue data as a YouTuber there,
when people start to gasp and open their mouths in awe,
"You can do it too.
If you take a consulting class for just one month, you can earn this much too."
This is how they install hope circuits.
Consulting revenue is 3.3 million won per month (including VAT), and
if they attract 20 suckers,
they will earn about 60 million won at a time.
Amazing, right?^^
How.ev.er.
For this business to generate stable consulting revenue for a long time,
those who received this consulting need to actually generate a considerable amount of
YouTube revenue.
The thing is, there are no real cases where this translates into actual revenue.
This is the biggest problem.
Out of 20 people,
there are no YouTubers who earn more than 200,000 won a month. ㅋ
The reason Babe knows this well is because
a close friend of mine worked as a daily lecturer for a total revenue of 66 million won.
After the consulting,
only about 4-5 people are still running their YouTube channels, and
even those are mostly people in online commerce.
They are doing it because they think it might help them promote their products.
It is a fact that there are no cases of YouTube channels that have established a foothold after meaningful consulting!!!
These days, ㅈㅇㄱ, who is actively pursuing one-on-one consulting,
always starts by implanting hope circuits in your brain, saying that you can become rich too.
Whether it's online
or offline.
They say that you're next, but
there are so few successful cases,
so please be careful and make wise spending decisions with your hard-earned money.
By the way,
The business PT that you pay 500,000 won a month for
aims to make you earn 500,000 won a month after 9 months of PT.
After paying 4.5 million won for consulting,
if you earn more than 500,000 won a month,
you're good to go, but
entrepreneurs like Babe pay close attention to this.
It appears in small print, but
it's like a disclaimer in an insurance product that contains very important information.
If you generate a revenue of only 500,000 won a month,
those who paid 4.5 million won for consulting
cannot request a refund, etc.
You know what I mean, right?
This is a really funny line...
You're next....
If you spend 4.5 million won,
you'll be the 99% who earns 500,000 won a month.
That's what it means. ㅋ
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